Bruce deJong, CPCU, ARM, AIC didn’t set out to build a career in insurance—he once dreamed of flying planes. But, as he likes to remind his classes, risk and uncertainty have a way of charting their own course. Forty years later, Bruce has turned that unexpected journey into a calling he clearly loves.
As Director of Learning and Development at Mutual of Enumclaw, Bruce draws on deep experience in both Claims and HR, a combination that gives his teaching uncommon depth. Backed by a master’s degree in Applied Behavioral Science and multiple industry designations, he brings both technical credibility and a human-centered approach to the classroom. Since 2018, he has taught with The Alliance, served as a curriculum development advisor for the CIC program, delivered continuing education to agents, and shared his insights as a keynote speaker for national industry organizations.
What sets Bruce apart is how he teaches. He creates space for curiosity, encourages participants to suspend judgment, and helps them quiet the self-limiting beliefs that often hold professionals back. One of his favorite moments is watching doubt give way to confidence—when learners suddenly see their own potential more clearly.
Bruce also begins every class with a reminder many didn’t know they needed: insurance professionals matter. By framing the industry as guardians of stability and peace of mind, he helps participants feel proud of their work. In nearly every session, someone pulls him aside to say, “I needed to hear that”—and that, for Bruce, is the best part of teaching.
Connect. Learn. Own Your Potential.
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Bruce deJong, CPCU, ARM, AIC is the Director of Learning and Development at Mutual of Enumclaw, a regional insurer specializing in commercial, farm, and personal lines in the Northwest. With 40 years of experience in Claims and HR within the Property and Casualty (P&C) industry, he holds a Master’s degree in Applied Behavioral Science and has earned several industry designations.
In addition to his role at Mutual of Enumclaw, Bruce serves as a curriculum development advisor for the CIC program and has been teaching with The Alliance since 2018. He also provides continuing education classes for Mutual of Enumclaw’s agents and is a keynote speaker and instructor for organizations such as the National Association of Mutual Insurance Companies and the Property Loss Research Bureau. Furthermore, Bruce is a leadership coach who helps employees have a fulfilling insurance career by identifying and aligning their strengths to overcome self-limiting beliefs.
His experience in both Claims and HR gives Bruce a unique perspective, enabling him to facilitate thoughtful discussions and cultivate an engaging learning environment.
