On this episode of Streamlining Insurance, Darren Bloomfield sits down with Charles Merritt, CEO and co-founder of Buddy, an insurtech firm pioneering embedded insurance solutions. With their flagship ION™ engine, Buddy makes it easier than ever for businesses to integrate insurance directly into digital platforms. Charles shares his insights on how embedded insurance is reshaping customer experiences, the role of APIs in modernizing distribution, and what the next wave of innovation looks like in insurance technology. Whether you’re an insurer, broker, or technologist, this conversation will spark ideas on how to unlock new channels and streamline operations in today’s digital-first world.
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Charles Merritt is the CEO and co-founder of Buddy, an insurtech company building developer-friendly tools to embed and transact insurance products online. With a background in entrepreneurship and product innovation, Charles has been at the forefront of modernizing insurance distribution through Buddy’s flagship ION™ engine. He is passionate about making insurance more accessible, seamless, and integrated into the digital platforms people use every day.
Darren Bloomfield is a graduate of Butler University, where he earned a Bachelor’s degree in Risk Management & Insurance and Finance. As a former underwriter turned SaaS professional, Darren is passionate about modernizing the insurance industry. He partners with carriers and brokers at Feathery to implement workflow automations that eliminate manual tasks and unlock growth. In Streamlining Insurance, Darren explores how insurance leaders are building the future of operations, distribution, and technology.
