In this episode of Alliance Insights, we sat down with Rebecca Barens, CIC to explore her journey from banking to insurance agency ownership. Rebecca shares how persistence, producer training, and carrier partnerships helped her overcome early career challenges and build a thriving agency. Her story highlights the courage it takes to leap into entrepreneurship without guaranteed clients or carriers, and the rewards of staying adaptable in an industry that constantly evolves
Rebecca emphasizes the importance of trust, education, and specialization in developing strong client relationships. By focusing on complex risks that require expertise, she sets herself apart from competitors and builds long-term referral networks. From leveraging LinkedIn and Zoom to maintaining carrier partnerships, her insights offer practical guidance for producers and agency owners looking to grow. Above all, Rebecca’s message is clear: tenacity, continuous learning, and client transparency are the foundation of a successful insurance career.
Ready to transform your sales culture and lead with value?
Explore the Dynamics Series—a proven program designed to help insurance professionals shift from price-driven conversations to meaningful, value-based sales. Whether you’re building a new approach or refining your team’s strategy, the Dynamics Series gives you the tools, techniques, and confidence to sell smarter.
Start changing your sales culture today—one conversation at a time.
